Changing healthcare with Cloudberry
Since 2021, we’ve partnered with Cloudberry — a health-tech startup reimagining how clinical teams work together — to build a unified ecosystem of HIPAA-compliant tools that make healthcare work simpler, warmer, and more human.
What began as a rebrand of an early prototype grew into a multi-year creative-tech partnership spanning brand strategy, SaaS platform development, and an AI-powered mobile companion app. Together, we’ve shaped a system that blends design empathy with engineering precision — proving that regulatory compliance and great user experience can coexist.
Featured projects
Cloudberry’s rebrand was the foundation for everything that followed. Through stakeholder workshops and internal surveys, we defined a personality that healthcare teams could trust: Simple, Warm, Collaborative, Reliable.
We designed a full identity system — logo, color palette, typography, and design guidelines — balancing approachability with compliance-grade clarity. Read more about it here.
The rebrand created the credibility needed to attract partners and early-stage investors, positioning Cloudberry as a thoughtful alternative to the sterile aesthetics typical in health-tech.
A productivity platform for clinical teams
The Cloudberry platform unifies task management, messaging, and patient support — all within a secure, HIPAA-compliant web application that integrates directly with EHRs and third-party systems. Born West led product design, UX architecture, and front-end engineering. We focused on scalability, clarity, and compliance:
- 8-tool consolidation into one secure workspace
- WCAG-compliant design system for accessibility and contrast
- Automated audit logs and encryptionmeeting HIPAA data-handling standards
- Auto-layout, real-data prototyping, and a robust component library for rapid iteration
Pilot results (Oct 2022):
→ 100% active use by clinic teams
→ 87% of patients onboarded within 24 hours
→ 92% patient engagement within 24 hours
→ 8 legacy tools replaced
→ 30 minutes saved per team member per day
→ 30 partner offices engaged
Building on success, Cloudberry began scaling to 10 clinics (30000+ patients) in May 2023.
Voice-to-Action companion for healthcare professionals
Cloudberry’s mobile extension is a HIPAA-compliant companion app that captures voice notes and meetings in real time, transcribes them securely, and syncs structured tasks back into the platform, assigns them, takes action while still keeping human-in-the-loop paradigm for complete control.
Designed for speed and privacy, the app uses a hybrid model (on-device + cloud AI) to reduce after-visit documentation and improve accuracy. Born West handled mobile UX, AI model integration, and end-to-end encryption design — ensuring medical data stays protected while users save time.
The nature of our partnership
Our relationship with Cloudberry is both creative and technical. Born West operates as an embedded partner and investor, aligning incentives around long-term product quality and ethical innovation.
We work in mixed squads with Cloudberry’s internal team — design, product, and engineering collaborating daily through Figma, Slack and Code. Each initiative moves from rapid prototyping to production validation, blending our design rigor with Cloudberry’s medical expertise.
That deep integration has allowed us to move fast without cutting corners — building systems that are compliant, accessible, and genuinely enjoyable to use.
Clinic teams fully onboarded during pilot.
per healthcare professional using the platform.
supporting more than 30,000 patients.
