Capabilities.

Born West builds digital products, platforms, and AI-powered systems for teams that want to move fast without breaking things.

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Digital Product Design ↗
UX, UI, User Research, and Motion Design for products that feel effortless.
We design products that get out of the user’s way. Our team blends research, systems thinking, and visual craft to create interfaces that are intuitive from day one and delightful on day ten. Whether it’s a consumer app, an enterprise workflow, or an AI-powered experience, we shape the product decisions, the interactions, and the design system that keeps everything coherent as you scale.
Product design for L’Oréal Waterfacts (Patent Pending), a consumer-facing tool that measures local water quality and delivers personalized haircare recommendations.
UX and interface design for Pathstone’s Preferred Life Assessment tool, built for ultra high net worth individuals and families to structure client insights and support advisory growth.

Example work // L’Oréal Waterfacts, Pathstone Assessment tool, Cloudberry AI and many more.

Full-Stack Engineering ↗
A senior engineering team that is not restricted by technology, rather empowered by it.
We build production-ready software across web, mobile, and AI-driven backends. The focus is always the same: stable foundations, maintainable code, and future-proof data models. Our engineers ramp fast, integrate with your stack, and bring strong opinions on where performance, privacy, and scalability matter most.
Full-stack end-to-end engineering for Superfeet's B2B platform, precise augmented reality measurement, retail environment workflows all feeding into a custom 3D print generation and manufacturing infrastructure.

Example work // Superfeet Custom Insole platform and apps, L’Oréal Brow Magic and other apps, Pathstone Internal Advisor Tools.

AI Product Development & Agentic AI ↗
AI-powered tools that combine orchestration, guardrails, evals, and human-in-the-loop workflows.
We help teams move beyond “AI features” and into AI-native product thinking. That includes model selection, retrieval pipelines, prompt systems, evaluation tooling, fine tuning, privacy considerations, and human-in-the-loop verification. Whether you’re building an internal decision engine, an automated workflow, an agent, or an AI companion tool, we design, prototype, and ship it with real safeguards.
An AI companion to assist beauty advisors to help explain the skin diagnostic platform results from the Cell Bioprint Platform to consumers, which runs protein analysis tests and under-skin photogrammetry to give you insights on skin health and longevity.
A complete health insights platform built using multiple LLM orchestration to give you deep insights from your exposome, your biome, and your personal health metrics from connected devices like the Whoop, Apple Watch, Oura Ring, and your facial analysis us

Example work // L’Oréal Cell BioPrint and Face Facts on iOS, Pathstone Internal Advisor Tools.

Mobile App Development ↗
Native iOS, MacOS and Android applications built for speed, reliability, and long-term evolution.
From early prototypes to full-featured native apps, we design and engineer mobile and desktop experiences that feel native, responsive, and ready for scale. We focus heavily on performance and user experience, whether the app is AI-powered, AR-enhanced, or workflow-heavy.
IPhone and iPad design and development for L'Oréal Airlight Pro, a unique hair drying experience using only infrared light. Controlled and monitored using the mobile experience for intelligent air drying and energy savings across multiple locations in reta
Product development and API integration for L’Oréal using Breezometer environmental data to power personalized beauty insights based on air quality conditions.

Example work // L’Oréal Airlight Pro, L’Oréal Breezometer Experience, Superfeet AR.

Web App Development↗
Modern, accessible, high-performance web applications that scale cleanly.
We build web apps that feel smooth and stay fast, even with complex logic, multi-step flows, or large data structures. From dashboards to consumer tools to internal workflows, our goal is always clarity and performance. We ensure accessibility, responsive behavior, and technical choices that won’t box you in later.
Comprehensive web platform development for Social Imprints, including ecommerce infrastructure, automation systems, enterprise dashboards, and operational tooling.
End-to-end web app development for Cloudberry, a large-scale SaaS platform for clinics with advanced workflows, multi-role dashboards, and complex data architecture.

Example work // Social Imprints, Cloudberry Healthcare SaaS, Pathstone, Superfeet BigCommerce  and Shopify Platform.

E-commerce Engineering & Shopify ↗
Custom storefronts, integrations, and apps for teams with complex needs.
We build Shopify stores, private apps, and operational tools that automate workflows and improve conversion. Our team works across theme engineering, backend logic, checkout flows, and advanced integrations (NetSuite, print-on-demand, multi-store sync, promo systems). If Shopify can’t do it out of the box, we’ve probably built it.
Custom web platform development for Oracle NetSuite corporate gifting. Includes order workflows, approval systems, inventory logic, and enterprise integrations.
Advanced Shopify and ecommerce development for Social Imprints, including custom storefronts, automation, NetSuite sync, Cross Shopify store order management, Warehouse and Inventory Integrations, Custom PO workflows, PromoStandards API Integration and sca

Example work // Oracle NetSuite Gifting platform, Social Imprints.

Special Offer
6-Week Sprint.
Build something real. Decide what’s next with confidence.
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See how it works

Other capabilities

We’re here to make great software with great people.

Animation & Motion Design

Motion is how a product communicates when words aren’t enough. We create micro-interactions and motion systems that bring clarity, add delight, and make complex flows feel intuitive.

Research & Strategy

We clarify the problem before designing the solution. Our discovery work includes user interviews, workflow mapping, competitive insight, and defining the success metrics that inform the product’s direction.

CMS (Webflow, WordPress, Framer)

Flexible, content-first sites that are easy for teams to maintain. Ideal for marketing sites, editorial hubs, and lightweight platforms.

Emerging Tech (AR, IoT, Hardware)

We help teams experiment with next-gen experiences, from AR scanning to hardware-linked apps to computer vision workflows.

Industries served

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Beauty Tech

We build diagnostics, AR try-ons, and personalized recommendation engines for global beauty brands. Our work spans AI skin analysis, microbiome data, smart hardware flows, and in-store digital experiences.

Relevant work // Brow Magic, Cell BioPrint, AirLight Pro, HelloBiome, Waterfacts, Breezometer.

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Consumer Goods

We support CPG teams with retail tech, Shopify ecosystems, and internal tools that reduce operational friction. We design consumer experiences along with merchandising, fulfillment, and personalization workflows.

Relevant work // Superfeet FitStation, Social Imprints replatforming, POD integrations.

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Health & Wellness

We help teams working in regulated or clinical environments. Projects include AI transcription, workflow platforms, patient support tools, and analytics dashboards built for accuracy and trust.

Relevant work // Cloudberry SaaS platform, Berry app.

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Finance & Advisory

We design advisor tools, dashboards, and internal systems that simplify complex decisions. Security, clear logic, and consistency guide every build.

Relevant work // Pathstone Advisor Suite (Service Matrix, Assessment tool), intranet with AI-powered search.

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Enterprise Tools

We build internal platforms that people actually use. Dashboards, admin portals, CMS-like systems, workflow engines, and automation that improves daily operations.

Relevant work // Omics internal tools, PowerBI redesign, internal knowledge bases, Shopify admin apps.

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Innovation Teams

We collaborate with R&D and incubation groups exploring new products, AI capabilities, hardware, and emerging tech. We turn early concepts into prototypes, then into production software.

Relevant work // Omics, emerging tech explorations, internal automation tooling.

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Retail & E-commerce

We build both customer-facing storefronts and the systems behind them, including custom checkouts, promo engines, multi-store syncing, staff tools, and scalable retail experiences.

Relevant work // Oracle gifting platform, Social Imprints, Shopify app suite.

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Startups

We help founders move from idea to something real. Fast prototypes, focused scopes, and solid architecture that won’t collapse when you scale. We handle UX, engineering, AI features, and the messy early decisions that shape a product’s future.

Relevant work // Cloudberry MVP, Berry app, Oracle gifting platform launch, early stage automation tools.

FAQ

What does Born West actually do?
We design and build digital products, web and mobile apps, and AI powered systems. One team from idea to shipped software.
Do you handle both design and engineering?
Yes. Our designers and engineers work together so the product stays coherent and moves fast.
What kind of products do you build?
We build consumer apps, enterprise tools, AI workflows, dashboards, e-commerce platforms, and emerging tech prototypes.
How do you approach AI?
We build AI as a full system. Models, retrieval, guardrails, evals, and human checks when needed.
Do you build mobile apps?
Yes. We build iOS and Android apps that feel native, run fast, and can grow without pain later.
Do you build web apps?
Yes. We build high performance web apps with clean logic, strong accessibility, and long term stability.
Can you work with our internal team?
Sure. We integrate into your stack, bring structure, and help make the architecture future proof.
Do you work on Shopify or ecommerce builds?
Yes. We create custom storefronts, private apps, workflow automation, and integrations that Shopify doesn’t do out of the box.
What industries do you focus on?
We focus on beauty-tech, health and wellness, consumer goods, retail, finance, and enterprise operations.
How do we start a project?
Share your goals and constraints. We shape the scope, form a team, and get moving. No long runway.
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Interested in working together? Schedule a call.