Cookie Policy

Effective date:
June 2, 2026
Last updated:
June 5, 2026

This Cookie Policy explains how Born West Inc. ("Born West," "we," "us," or "our") uses cookies and similar technologies on bornwest.com (the "Site"). It should be read together with our Privacy Policy.

What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to remember preferences, and to provide information to site operators. Similar technologies, such as pixels and local storage, perform comparable functions. We refer to all of these as "cookies" in this policy.

Cookies may be set by us ("first-party cookies") or by third-party services we embed, such as our video player and scheduling tool ("third-party cookies").

How we use cookies

We use cookies to operate and secure the Site, to remember settings, and to understand how visitors use the Site through aggregate analytics. Some cookies are strictly necessary for the Site to function; others are not, and are used only as described below.

Categories of cookies we use

Strictly necessary cookies. Required for the Site and its embedded features to function and to protect against abuse. These cannot be switched off through our controls.

Analytics cookies. Help us understand how visitors interact with the Site in aggregate, so we can improve it. We use Google Analytics (GA4) for this purpose.

Functional cookies. Remember choices you make, such as video player preferences.

Third-party service cookies. Set by services we embed (our video player and scheduling tool). These services act under their own privacy and cookie policies.

Cookies in use

The following cookies were observed on the Site. Names, durations, and providers may change as third-party services update their products.

First-party (set by bornwest.com)

Cookie Provider Purpose Category Duration
_cfuvid Cloudflare Network security and abuse protection Strictly necessary Session
_ga Google Analytics Distinguishes unique visitors Analytics ~13 months
_ga_BF9R5M3MCE Google Analytics (GA4) Maintains analytics session state Analytics ~13 months

Third-party — video player (Vimeo)

Set when the Site loads embedded Vimeo video.

Cookie Provider Purpose Category Duration
__cf_bm Cloudflare (via Vimeo) Bot management Strictly necessary ~30 minutes
_cfuvid Cloudflare (via Vimeo) Network security Strictly necessary Session
player Vimeo Remembers player preferences (e.g., volume, captions) Functional ~1 year
vuid Vimeo Analytics and tracking across Vimeo embeds Analytics ~2 years

Third-party — scheduling tool (Cal.com)

Set when you interact with or sign in to the embedded scheduling tool.

Cookie Provider Purpose Category Duration
__cf_bm Cloudflare (via Cal.com) Bot management Strictly necessary ~30 minutes
__Secure-next-auth.session-token Cal.com Authentication / session Strictly necessary Up to ~4 weeks
__Secure-next-auth.csrf-token Cal.com Security (cross-site request forgery protection) Strictly necessary Session
__Secure-next-auth.callback-url Cal.com Authentication redirect handling Strictly necessary Session
intercom-device-id-* Intercom (via Cal.com) Support messaging Functional ~9 months
intercom-session-* Intercom (via Cal.com) Support messaging session Functional ~1 week
ph_phc_*_posthog PostHog (via Cal.com) Product analytics for the scheduling tool Analytics ~1 year

The Vimeo and Cal.com cookies are governed by those providers' own policies. See Vimeo's Privacy and Cookie Policy and Cal.com's Privacy Policy.

Your choices and consent

Where required by law (including for visitors in the EEA and UK), non-essential cookies such as analytics cookies are used only with your consent. You may give, decline, or withdraw consent at any time.

You can also control cookies directly:

  • Browser settings. Most browsers let you block or delete cookies. See your browser's help pages. Blocking strictly necessary cookies may break parts of the Site.
  • Google Analytics opt-out. Install the Google Analytics Opt-out Browser Add-on.
  • Third-party services. Manage Vimeo and Cal.com cookies through those providers' settings and the links above.

Do Not Track

The Site does not currently respond to browser "Do Not Track" signals, as there is no common industry standard for them. You can manage cookies using the controls above.

Changes to this policy

We may update this Cookie Policy as our Site and the services we use change. When we do, we will revise the "Last updated" date above.

Contact us

Questions about this Cookie Policy:

Born West Inc.
‍1800 Sutter St, Suite 500 PMB 8063
Concord, CA 94520-2587
‍privacy@bornwest.com