We are an integrated team of senior strategists, designers, and engineers building complex products.
We work across timezones, make fast decisions, and ship real products.
Odds are you’ve used the products we have built
Social Imprints logo
L'Oreal logo
Oracle netsuite logo
Chevron logo
Superfeet logo
La roche posay logo
Cosi logo
Oracle logo
Levi's logo
Chipotle logo
Disney logo
Warner brothers logo
The core team
Meet the creators and tinkerers, precise builders and systems thinkers, curious explorers, and experts in project delivery.

What brings us together is the conviction that great software feels effortless when it’s done right.
Achal Aggarwal
Co-founder / Product Strategy
Ontario, Canada
Connects product strategy, design thinking, AI, and business growth for ambitious digital products.
Short bio

Achal’s background is in engineering, but his work today sits across product strategy, design, AI, culture, and business growth. He helps teams turn abstract ideas into buildable products, especially when the work involves complex workflows, automation opportunities, or emerging 
technology questions.

He is especially interested in the future of technology 
and how AI changes the way people work, build and make decisions.

Working style
Deep focus mornings, collaborative working sessions, and async documentation.
Off the clock
Side projects, camera gear, keyboards, wearable devices, and tracking personal health data.
Personality note
Obsessed with good lighting on video calls. No coffee after 2 PM.
Expertise areas
AI & automation
Backend engineering
Business growth
Complex digital systems
Culture and team building
Favorite Apps
Slack
Aqua Voice
TRMNL
YouTube
Rishav Dixit
Co-founder / Operations & Technical Strategy
Concord, CA
Turns operational complexity into clear systems across automation, strategy, consulting, and product direction.
Short bio

Rishav works across product direction, technical consulting, operations, automation, and client strategy. He started as an engineer nearly 20 years ago, with experience across Ruby on Rails, Android, and client products for companies including Chevron, Disney, and OpenTable.

He is especially good at spotting where teams are wasting time, where systems are too manual, and where a simpler operating model can unlock better work.

Working style
Deep focus mornings and calendar-driven execution.
Off the clock
Travel, running, nature walks, finance, optimization, and observing how people live in different places.
Personality note
Watches an unreasonable amount of true crime.
Expertise areas
AI strategy
Technical consulting
Automation
Operations
Client strategy
Favorite Apps
Roam Research
Notion Calendar
Anthropic
Superhuman
Siddhaarth Verma
Co-founder, CTO
San Francisco, CA
Builds scalable, reliable systems across backend engineering, cloud infrastructure, APIs, and product architecture.
Short bio

Sid leads engineering across complex web applications, platforms, and product systems. His work focuses on backend architecture, API design, cloud infrastructure, integrations, performance, and technical decisions that hold up under real use.

He is especially drawn to systems that are slow, fragile, or overcomplicated, then figuring out how to make them faster, cleaner, and more reliable.

Working style
Deep focus mornings, async communication, and fewer interruptions.
Off the clock
Motorcycling, track days, performance tuning, flight sims, and experimental aviation.
Personality note
Defaults to dark mode on everything.
Expertise areas
Backend engineering
Cloud infrastructure
API design & integrations
System architecture
Performance & scalability
Favorite Apps
Google Chrome
Slack
iTerm2
Satish Kumar
Director of Engineering
Delhi, India
Leads engineering teams and builds scalable web and mobile products across backend, mobile, architecture, and delivery.
Short bio

Satish is an engineering leader with 19+ years of experience building web and mobile products. His background spans Ruby on Rails, iOS, Android, backend systems, and product engineering for clients including L’Oréal.

He focuses on scalable architecture, reliable delivery, clear ownership, and building high-performing engineering teams without adding unnecessary complexity.

Working style
Deep focus mornings, collaborative sessions, async communication, and clear task breakdowns.
Off the clock
Family time, fitness, and planning a house for the family.
Personality note
Cannot resist cleaning up messy systems, even when it is technically not part of the task.
Expertise areas
Product engineering
Scalable architecture
Backend systems
Mobile application development
Engineering leadership
Favorite Apps
Anthropic
Slack
ChatGPT
Github
Gmail
Maury Boswell
Sr Program Manager
San Francisco, CA
Leads client engagements, team coordination, and delivery across product, brand, marketing, and content.
Short bio

Maury brings structure to complex projects and helps teams move together with more clarity. Her work spans program management, account direction, agency operations, client communication, and cross-functional coordination.

She is especially strong at keeping people aligned without making the process feel heavy. She helps translate ambiguity into clear priorities, next steps, and calmer team momentum.

Working style
Deep focus mornings, short syncs, and working with the natural rhythm of the day.
Off the clock
Boy mom, doodle cuddler, plant collector, and spontaneous kitchen dancer.
Personality note
Has around 80 houseplants, which feels less like a hobby and more like a second department.
Expertise areas
Program management
Client engagement
Agency operations
Team communication
Content and brand delivery
Favorite Apps
Find My
 NYT-Cooking
Shazam
Apple Maps
Christy Luzzo
Operations Manager
Bay area, CA
Creates efficient systems across HR, finance, and day-to-day business operations.
Short bio

Christy helps keep the business running smoothly by bringing structure to the messy parts of operations. Her work spans HR, financial operations, internal systems, and team support.

She is especially good at creating order without making things feel rigid, helping teams stay supported, organized, and able to do their best work.

Working style
Deep focus mornings, solo work, and collaborative sessions when the work needs alignment.
Off the clock
Photography, singing when absolutely no one is listening, and scanning grocery items in Yuka.
Personality note
One of the rare people who never joined Facebook or Instagram.
Expertise areas
HR operations
Financial operations
Internal systems
Team support
Process improvement
Favorite Apps
apple-podcasts
spotify
Yuka
Aditi Kanwar
QA Lead
Delhi, India
Leads QA across projects with a focus on product quality, edge cases, and polished digital experiences.
Short bio

Aditi manages QA processes across multiple projects and helps bridge the gap between design and development. She focuses on making sure products are reliable, high-performing, and aligned with the intended experience.

She is especially strong at catching the details that usually slip between teams, from visual QA issues to tricky bugs, regression risks, and edge-case behavior.

Working style
Deep focus mornings and collaborative working sessions.
Off the clock
Dancing, badminton, singing, travel, and souvenir collecting.
Personality note
Leaves DevTools open even while online shopping. The QA reflex never rests.
Expertise areas
Quality assurance
QA process
Design-to-development QA
Regression testing
Automation strategy
Favorite Apps
Gemini
Instagram
YouTube
Bharat Gupta
Full-Stack Developer & Engineering Team Lead
New Delhi, India
Builds and scales full-stack applications with a focus on performance, database efficiency, and reliable admin systems.
Short bio

Bharat works across full-stack web development, admin interfaces, database performance, and application architecture. His experience includes monolithic and micro-service based systems, with a focus on reducing latency 
and improving reliability under load.

He is especially interested in emerging technology, open-source software, 3D printing, and solving bottlenecks across the stack.

Working style
Collaborative pairing, async communication, and practical problem-solving.
Off the clock
Cooking and Reddit.
Personality note
Dock hidden on the left. Dark mode only.
Expertise areas
Full-stack development
Database optimization
Admin systems
Performance tuning
Scalable architecture
Favorite Apps
VS Code
ChatGPT
Reddit
NETFLIX
Xenia Marova
Sr Product Designer
Los Angeles, CA
Designs complex products, systems, and experiences across AI, AR, SaaS, and emerging technology.
Short bio

Xenia works across product design, growth, and design operations, helping turn messy product problems into clear, usable experiences. Her work spans research, UX/UI, visual design, motion, prototyping, testing, analytics, design systems, and brand.

She is especially focused on complex flows, emerging tech interfaces, and raising the quality bar from strategy through execution.

Working style
Deep focus mornings, async docs, and collaborative working sessions when the problem needs live thinking.
Off the clock
Tennis, swimming, photography, classic films, reading, and learning Spanish.
Personality note
Notices 1px alignment issues and cannot unsee them. Strongly team light mode.
Expertise areas
Product design
AI & AR interfaces
Growth & ideation
Design systems
Research & prototyping
Favorite Apps
Notion
Figma
Instagram
Anthropic
Letterboxd
Where it began
We started Born West because too many digital products are built in silos. Designers work separately from engineers. Strategy comes too late.

We built a studio where product thinking, design, and engineering happen together from day one.
82%
of clients expand scope
after phase one
90%
of clients return for
a second project
2 years
Average client relationship
length
7 projects
Average projects
per client
United by craft. Distributed by design.
Born West is built around a small core team,
supported by a global network of collaborators.
Different cities. Different countries. Same mindset.
We’re always looking for curious builders.
Come build with us.
This is us
Born in California.
Built as a global studio.
Team size
40 and counting
Years of collaboration
7-10 years
Avg years of experience
8+ years
Avg team size per project
6-7 specialists
Longest client relationship
9 years
Avg project duration
6–8 weeks
Time to first concept
14 days
Global talent, diverse perspective
USA: 6 teammates
Canada: 4 teammates
India: 30 teammates
Interested in working together? Schedule a call.