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Transforming with Oracle Netsuite

Interface of the Oracle NetSuite gifting portal created by Born West, showcasing curated gifts and seamless order management — a scalable enterprise e-commerce experience integrating design and engineering.
Netsuite integration

Oracle NetSuite’s sales teams wanted to make gifting part of their relationship-building toolkit. The challenge was scale: hundreds of reps needed to send curated gifts without the headaches of spreadsheets, manual shipping, or tracking errors. Marketing wanted visibility, sales wanted speed, and operations needed accuracy.

Born West built a solution that met all three needs. In just six weeks, we launched a Shopify-based platform with a custom frontend tailored to enterprise workflows. The tool gave sales reps a fast, intuitive way to send gifts, while integrating deeply with reporting and CRM systems so marketing and leadership could track outcomes.

Featured projects

Oracle gifting platform

A bespoke gifting system built on Shopify for Oracle NetSuite’s global sales teams. The platform enables:

  • Bulk recipient uploads and automated address validation
  • Gift template customization to keep campaigns on brand
  • Order tracking with delivery visibility for every shipment
  • CRM-style filtering to segment recipients and campaigns

The frontend was designed for ease of use, hiding operational complexity while delivering enterprise-level power. For the first time, sales and marketing teams could collaborate around gifting, aligning strategy with execution.

The platform has transformed gifting from 

a manual process into a scalable sales enablement tool, turning thoughtful gestures into measurable business growth.

Screenshot of the "Send new gift" interface in Oracle NetSuite’s gifting platform. The page shows step 2 of 4: "Pick gift." A notification warns users that only one gift can be sent to each recipient. Below, a grid of gift options is displayed with images and stock levels, including items like Equator Coffee, a Killer brownie box, Fairytale brownie box, Oracle NetSuite Book (digital gift), a succulent, and an AirPods case. A "Top choice" label highlights select gifts. Filter and search options are visible, along with buttons to go back or "Submit your order.
A modal titled “Gift Recipient email notifications” explains that the gift and its cost will not be revealed to recipients unless mentioned in custom notes. It includes three toggleable options: Gift incoming – a confirmation email is sent automatically (toggle is on), Gift shipped – notifies the recipient when the gift is on the way, Gift delivered – notifies when the item is ready for pickup. A blue “Got it!” button is at the bottom.
A modal titled “Switching templates alert” features a black-and-white illustration of a confused woman holding a pencil. The text explains that previously typed text has been automatically copied and can be pasted after switching templates using Ctrl+V or Cmd+V. An optional checkbox to not show the modal again and a “Got it!” button are shown below.
A modal titled “Did you mean this?” shows two address options: one labeled Provided address and the other Recommended address. Both list Maya Jones at 1 Microsoft Way, with the difference between “Redwood, WA” and “Redmond, WA.” Each option includes a “Use this address” button.
A modal titled “Warning: unsaved gift information” features a black-and-white illustration of a hot air balloon flying through clouds. It warns the user that leaving the page will result in loss of unsaved data and asks if they want to proceed. Two buttons below read: “Send new gift” and “Proceed with current gift form.”
A modal titled “Confirm address change for Recipient 1” includes an illustration of a person with a checklist. It notifies the user that changing the address for one recipient can also update it for all. Buttons at the bottom read: “Update for everyone” and “Update only recipient 1.”
A modal titled “Delete recipient” displays an illustration of a person with a clipboard showing a profile image and rating stars. It warns the user that this action is irreversible and asks for confirmation. Buttons read: “Cancel and go back” and “Remove recipient.”
A modal titled “Order ID83995” displays the order timeline with three entries: April 21: Order placed (by the user), April 22: Order shipped (with tracking number), April 25: Order delivered. Two buttons are below: “Contact support” and “Send another gift.”
A modal under the “Information” tab for Order ID83995 shows gift details: Equator Coffee – Equator Blend. Recipient details for Maya Jones are shown with name, email, company (Microsoft), title (Sales Manager), and address. Printed and email messages both say: “Here’s a little treat from Oracle NetSuite. Have a good weekend!” Buttons: “Contact support” and “Send another gift.”
A modal titled “Edit user information” includes form fields for first and last name (Helen Jones), account type (CAMO), work email, and monthly quota (10 Canada, 20 US). A toggle option lets the user be set as a Team Lead. Buttons include “Deactivate,” “Cancel,” and “Save changes.”
A modal titled “Gift Recipient email notifications” explains that the gift and its cost will not be revealed to recipients unless mentioned in custom notes. It includes three toggleable options: Gift incoming – a confirmation email is sent automatically (toggle is on), Gift shipped – notifies the recipient when the gift is on the way, Gift delivered – notifies when the item is ready for pickup. A blue “Got it!” button is at the bottom.
A modal titled “Switching templates alert” features a black-and-white illustration of a confused woman holding a pencil. The text explains that previously typed text has been automatically copied and can be pasted after switching templates using Ctrl+V or Cmd+V. An optional checkbox to not show the modal again and a “Got it!” button are shown below.
A modal titled “Did you mean this?” shows two address options: one labeled Provided address and the other Recommended address. Both list Maya Jones at 1 Microsoft Way, with the difference between “Redwood, WA” and “Redmond, WA.” Each option includes a “Use this address” button.
A modal titled “Warning: unsaved gift information” features a black-and-white illustration of a hot air balloon flying through clouds. It warns the user that leaving the page will result in loss of unsaved data and asks if they want to proceed. Two buttons below read: “Send new gift” and “Proceed with current gift form.”
A modal titled “Confirm address change for Recipient 1” includes an illustration of a person with a checklist. It notifies the user that changing the address for one recipient can also update it for all. Buttons at the bottom read: “Update for everyone” and “Update only recipient 1.”
A modal titled “Delete recipient” displays an illustration of a person with a clipboard showing a profile image and rating stars. It warns the user that this action is irreversible and asks for confirmation. Buttons read: “Cancel and go back” and “Remove recipient.”
A modal titled “Order ID83995” displays the order timeline with three entries: April 21: Order placed (by the user), April 22: Order shipped (with tracking number), April 25: Order delivered. Two buttons are below: “Contact support” and “Send another gift.”
A modal under the “Information” tab for Order ID83995 shows gift details: Equator Coffee – Equator Blend. Recipient details for Maya Jones are shown with name, email, company (Microsoft), title (Sales Manager), and address. Printed and email messages both say: “Here’s a little treat from Oracle NetSuite. Have a good weekend!” Buttons: “Contact support” and “Send another gift.”
A modal titled “Edit user information” includes form fields for first and last name (Helen Jones), account type (CAMO), work email, and monthly quota (10 Canada, 20 US). A toggle option lets the user be set as a Team Lead. Buttons include “Deactivate,” “Cancel,” and “Save changes.”
Screenshot of the “Send new gift” interface on Oracle NetSuite, showing step 1: Add recipients. A yellow warning box alerts users to check if state offices are open before sending physical gifts. Below, Recipient 1 (Maya Jones) is listed, and the form for adding Recipient 2 is partially filled with the company name “Microsoft.” The form includes fields for first name, last name, title, email, internal ID, and shipping address. Options to clear the form or copy the address from Recipient 1 are available. At the bottom are "Back" and "Submit your order" buttons.
Screenshot of the final confirmation screen (step 4) in Oracle NetSuite’s gifting flow. The selected gift, "Oracle NetSuite Book," appears on the left, along with an editable message: “Here’s a little treat from Oracle NetSuite. Have a good weekend!” A toggle is present to send an email notification to recipients. On the right, a list of three recipients—Maya Jones, Jonathan Green, and Eva Martinez—shows their names, emails, titles, company (Microsoft), and full address. Each recipient card includes edit and delete icons. “Back” and “Submit your order” buttons are shown at the bottom.

The nature of our partnership

This collaboration shows how enterprise and consumer-grade design can come together. We worked closely with Oracle NetSuite’s marketing and sales leaders to translate campaign needs into user flows, then balanced rapid delivery with robust integrations. By building on Shopify and extending it with custom applications, we delivered both speed and scale.

Impact at a glance
100k+ orders in 4 mo

High-volume adoption across global sales campaigns, proving the system’s scalability.

2000+ active gifters

Sales reps and marketers using 
the platform as part of their daily workflow.

5 hrs saved / member

Monthly time savings through bulk actions and automation, freeing reps to focus on selling.

FAQ

Why did Oracle NetSuite need a gifting platform?
Enterprise sales depends on relationships, and gifting is one way to strengthen them. The problem was that existing tools were fragmented. Reps had to manage addresses, shipping, and approvals manually, which created errors and slowed down campaigns.
How was the platform designed for enterprise needs?
Unlike a standard Shopify store, this platform was built with features for scale: bulk uploads, approval flows, filtering, and templates. Every design choice prioritized the speed and accuracy required by busy sales reps.
What role did marketing play in the project?
Marketing teams can create templates, control branding, and measure campaign performance. The system provides shared visibility so marketing sets strategy while sales executes efficiently.
How did Born West deliver in just six weeks?
We combined rapid prototyping with proven Shopify foundations, then layered on custom applications. Our team worked directly with Oracle NetSuite stakeholders, cutting through lengthy processes and focusing on what was essential for launch.
What has been the business impact?
The platform turned gifting into a repeatable, trackable workflow. Sales teams save time, marketing can see engagement data, and leadership has visibility into ROI. The result is stronger client relationships and more measurable outcomes.
Could this platform scale beyond Oracle NetSuite?
Yes. While tailored to Oracle NetSuite, the system addresses common challenges in enterprise gifting. It could be adapted to support any organization that manages high-volume, branded gift campaigns at scale.
Interested in working together? Schedule a call.

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