Articles

The patterns, strategies, practical lessons, and discoveries that shape our work.

Business

October 13, 2026

How we use OpenAI Dots for business development: 5 agents, a single Trello board, and none of them can hit send.

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Insight

September 17, 2026

AI’s real risk is ownership theatre.

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Insight

August 24, 2026

Speed is solved. Judgment isn't.

Insight

July 29, 2026

Cheaper to build doesn't mean cheaper to own. The buy vs. build argument.

Business

Insight

June 21, 2026

We asked our founders how they use AI. They couldn't agree on anything.

Business

Design

Tech

Saas

April 1, 2026

GCalSync and the case for focused software

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E-commerce

Business

March 13, 2026

Taxation at Scale: Automating Complex Sales Tax

E-commerce

Business

March 5, 2026

Vendor Orchestration at Scale for Complex Supply Chains

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Design

Saas

January 22, 2026

Inside the Cloudberry branding process

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Beauty Tech

Business

October 31, 2025

From stalled prototype to trusted partner

Beauty Tech

Design

October 31, 2025

Turning a half‑built app into a brand‑ready experience

Beauty Tech

Tech

October 31, 2025

Engineering stability for Brow Magic

E-commerce

Tech

October 30, 2025

Rebuilding Netsuite’s gifting flow in 6 weeks

E-commerce

Design

October 30, 2025

From 7‑minute task to 1‑minute magic

E-commerce

Business

October 29, 2025

Turning gifts into growth

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