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Digital Product Design

We design digital products that feel effortless on day one and stay clear as they scale. Our team blends research, UX strategy, interface design, and motion into systems that are intuitive, fast to learn, and built to grow.

let’s build together

As a digital product agency and creative tech partner, we don’t hand you pretty screens.
We design the system your team will live with
for years. Design is never a layer on top. It sits
on engineering, data, AI logic, and long-term product goals. This keeps every decision grounded, predictable to build, and easier
to maintain.

Start with a design sprint to clarify direction and move fast with confidence.
Start with a design sprint to clarify direction and move fast with confidence.

What we deliver

We’re here to make great products with great people.

01.
UX research
& usability analysis
02.
Product flows
& interaction patterns built for scale
03.
UI design
& full design systems
04.
Motion patterns
& interactive prototypes
05.
Accessibility, performance
& device-level tuning
06.
Production-ready files
that ship cleanly
07.

Why this matters for your team

Most teams
don’t need more designs.
They need design that removes friction, reduces risk, and speeds up delivery. That’s what we focus on.
One team
Design, engineering, and AI work side by side so decisions stay aligned.
No silos
No handoff gaps, no rewrites. Flows match real constraints and the product feels cohesive.
Faster, cleaner builds
Choices get validated as we go, which means cleaner architecture and predictable timelines.
Fewer surprises
Tighter loops lead to smoother implementation and outcomes you can trust.

How we approach it

Week 1–2
Learn
the real problem
We run interviews, map workflows, analyze data, and find the moments that matter.
Week 2-3
Shape
the product system
Flows, interaction patterns, logic models, error states, and edge cases.
Week 4-7+
Make
the interface
Layouts, typography, spacing, and component rules that keep the product consistent.
Week 6-7+
Refine
with motion and additional polishing details
Motion clarifies behavior. It lowers cognitive load and makes products easier to learn, not just prettier.
Week 1-7+
Build
with engineering team
Design sits next to engineering and AI from day one. Nothing goes into Figma that engineering can’t build cleanly.

Engagement models

Illustration of layered mobile and web screens representing digital products, AI-powered tools, and the journey from prototype to production
Embedded team

Working inside your roadmap.

Abstract illustration of a hand interacting with data panels, symbolizing thoughtful UX/UI, motion design, and intentional user experiences
Independent pod

Owning a full product or subsystem.

Layered technical structure visualizing APIs, data layers, and integrations as the foundation of scalable digital platforms
Specialized sprints

Architecture, performance & system stabilization.

Special Offer
6-Week Sprint.
Build something real. Decide what’s next with confidence.
→ 
See how it works
Black and white halftone image of a single flower with curved stem and partially opened petals.

Why teams choose us

We work as one integrated team across product, design, engineering, and AI. Senior people handle the work, so it moves fast and stays detailed. We think in systems, use motion with purpose, and build AI logic that feels trustworthy.

Quality stays high through tight QA and careful polish. Teams feel like they gained real horsepower, not an agency layer.
We solve the hard problems early and build with the instincts
of a modern product company that knows how to ship.

Problems we solve

  • → The product feels cluttered or outdated, and core tasks are harder than they should be.
  • → The system is messy, which slows teams down and makes features look patched together.
  • → Design and engineering are out of sync, with no unified design system to keep things consistent.
  • → AI needs to be introduced safely and clearly.
  • → Onboarding and retention aren’t meeting expectations.

Project examples

Design
Saas

Inside the Cloudberry branding process

Beauty Tech
Business

From stalled prototype to trusted partner

Beauty Tech
Design

Turning a half‑built app into a brand‑ready experience

FAQ

What does a design engagement with Born West include?

Research, UX strategy, system-level flows, UI design, motion, prototypes, and engineering-ready files. Everything is designed and validated with our engineering and AI team.

Can you design and build the full product?

Yes. Design and engineering work as one team. It shortens timelines and keeps the product cohesive.

How do you run research?

Interviews, workflow mapping, domain reviews, usability tests, and competitive scans. In healthcare, finance, or beauty-tech, we bring in domain experts when needed.

How does motion help the product?

Motion shows intent. It helps users understand state changes, reduces errors, and makes the interface feel alive in the right places.

Do you create design systems?

Yes. Tokens, components, motion rules, accessibility guidelines, and documentation so teams can ship faster with more consistency.

Can you modernize an existing product?

Absolutely. We fix flows, clean up patterns, redesign legacy UI, and introduce a clear design system that reduces future complexity.

How do you collaborate with our internal team?

We join your standups, tools, and processes. We work like an extension of your team, not an outsider sending files.

Do you handle accessibility and performance?

Yes. Accessibility, spacing, typography, and motion rules are part of the system, not an afterthought.

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Interested in working together? Schedule a call.