We build digital products, experiences, and systems

that matter.

Born West is a creative tech agency. We turn ambitious ideas into working software – from inception to launch.

Social Imprints · 2019–Ongoing

Project details interface for a webstore integration task. The screen displays task status, assignees, due dates, and time tracking. Tabs include Checklist, Details, Schedule, and more. The "Access Integration #01" section shows a downloadable Excel spreadsheet and notes. A comments panel appears on the right with user activity.

L'Oreal BrowMagic · 2024

Three mobile screens from an augmented reality app for virtual eyebrow styling. The flow shows a facial scan prompt, eyebrow style selection, and detailed brow editing using dot controls and sliders.

Cloudberry · 2021–Ongoing

Web interface showing a CareSpace dashboard for patient Sarah Johnson. The screen displays a discussion thread between the patient's mother and clinic staff, with reply and comment features. Sidebars show a patient directory, patient details, care summary, and treatment progress.

L'Oreal Airlight Pro · 2024

Side-by-side view of a desktop and mobile energy savings dashboard for a salon. The desktop screen displays data for Y Salon, including energy savings (500 kWh), average power usage (120°C, 90%), and environmental impact (160 days of LED bulb use). A graph shows daily usage over a month. The sidebar includes the number of devices in use, energy-saving tips, and salon details. The mobile screen shows user-specific data for "Emma" with total usage, average duration, most used settings, and energy savings visualized through bars and icons.

Oracle NetSuite · 2024–2025

Gift selection screen from Oracle NetSuite’s gifting feature. Users are in step 2 of the flow, selecting from options like coffee, brownies, and digital gifts. Interface includes filters, inventory status, and a progress bar.

Social Imprints · 2019–Ongoing

E-commerce product grid for T-shirts under the Social Imprints brand. Users can filter by gender, nature, brand, and color. Each product tile shows a shirt image, title, and price, with sorting options at the top.
About
us

Our mission is to harness creativity & technology to shape a better future for everyone.

We empower our clients to drive progress, define outcomes and navigate the future with confidence.

Mission statement with halftone illustration of the Empire State Building for Born West New York projects
2 yrs
is our average clients collaboration
120+
successfully delivered projects to satisfied clients
5m+
users impacted by our innovative digital solutions
We solve challenges that
hold businesses back
Microphone graphic representing empowering customers through innovation
Empowering our customers through innovation
Puzzle-piece head graphic symbolizing working as partners, not vendors
Work as partners,

not vendors
Target graphic signifying outcome-driven approach, not profit-driven
Outcome driven,

not profit driven
What we
do
emerging tech/AR/IoT/AI
visual design & branding
custom SaaS + B2B
eCommerce strategy
Our
projects
Case studies showcasing Born West projects with L'Oréal

Pioneering with L'Oréal

Read More
Case studies showcasing Born West projects with Social Imprints

Innovating with Social Imprints

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Case studies showcasing Born West projects with Oracle Netsuite

Transforming  with Oracle Netsuite

Read More
“They are the first team that comes to mind when we need a development partner”.
Social Imprints
Testimonial from Social Imprints: first team that comes to mind for development partnership
“We’re so excited about where things are and where they’re going.

This has been such 
a positive experience. Bravo. This team seriously rocks”.
T-I-M-I
Testimonial from T-I-M-I praising positive experience working with Born West
“The whole team is incredibly responsive and great collaborators”.
Cloudberry
Testimonial from Cloudberry highlighting responsive and collaborative team
“They feel like an extension of our team more than a vendor”.
L’Oréal
Testimonial from L'Oréal stating Born West feels like an extension of their team
“Working with Born West is such a great experience”.
Oracle - Andrew
Testimonial from Oracle describing Born West collaboration as a great experience
“We are so grateful for your partnership and the talent that your team continues to demonstrate. Not only is the work impressive, but everyone on your team is such a pleasure to interact with”.
Superfeet
Testimonial from Superfeet praising partnership, talent, and team interaction
Our process
example
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Research & User Journey
kick-off
Architecture & Designs
Technical Deep Dive + System Architecture
Testing
empower progress. shaping the future. 
empower progress. shaping the future. 
empower progress. shaping the future. 

FAQ

How will we work together?

We’ll work collaboratively over video calls, Slack, and shared project management tools. We’re also happy to work within your organization’s communication ecosystem.

What is your technology stack?

→ back-end: node.js, python, ruby on rails.
→ front-end: react, angular, vue.js.
→ cloud: aws, azure, google cloud.
→ tools: shopify, AI frameworks, etc.

Who’s on your team?

Our team is comprised of senior designers, engineers, and project delivery experts with  many years of experience building consumer and B2B products.

How long does it take to go from idea to MVP?

Most founders see a working prototype in 6–8 weeks. A polished, market-ready MVP usually ships in 3–6 months, depending on feature depth, compliance, and integration needs. We map the timeline during a one-week discovery sprint and keep you updated with weekly demos.

How do you choose the right tech stack for a new product?

We start with the problem, not the tooling. After scoping requirements and growth targets, we match them to proven stacks:
→ Back-end: Node.js, Ruby on Rails
→ Front-end: React, Vue
→ Cloud: AWS, Azure, Google Cloud
→ AI: Fine tuning, Custom Model Training, Foundation Model Usage
→ Off the Shelf: Shopify, BigCommerce, GA, others

We balance speed to market, talent availability, and long-term maintainability, then document the rationale so everyone is on the same page.

Can Born West help with scaling an existing product?

Absolutely. Our senior engineers and product designers slot into your roadmap to solve performance bottlenecks, redesign legacy UIs, or spin up new features. Past clients have cut page loads by 40 % and doubled activation rates after a three-sprint engagement.

What industries do you specialize in?

We partner with teams across beauty-tech, health and wellness, consumer goods, e-commerce, retail, finance and advisory, enterprise tools, and innovation groups. Our work usually sits at the intersection of complex systems and clear design, where we simplify workflows, layer in emerging tech, and shape interfaces that feel smooth, helpful, and modern.

What if my startup pivots mid-project?

Pivots happen. We pause, run a focused strategy workshop, and rescope deliverables. Any unused budget rolls forward, and a short contract addendum captures the new direction so there are no surprises. Having an agile team gives us the flexibility to pivot with you.

Who actually works on my project?

A lean, senior-led squad made up of product strategy, UX/UI design, fullstack engineering, and QA. We are a 30-person studio, 80% senior talent. You always meet the people doing the work. No hand-offs to hidden juniors.

What post-launch support do you offer?

Around 80% of our clients stay on a monthly care plan for ongoing SaaS maintenance and e-commerce support. It covers uptime monitoring, security updates, performance tuning, and a set number of improvement hours each month. Bug fixes are handled fast, usually within 24 hours, so the product stays stable and keeps growing without you babysitting it.

Can you plug into an existing engineering team?

Yes. We’ve paired with in-house teams at companies from Series A to Fortune 500. Expect shared stand-ups, aligned tooling (GitHub, Jira, Slack), and a frictionless hand-off when our sprint is done, followed by a fun filled retro.

Interested in working together? Schedule a call.